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Industry transition pathway

Marketing Professional to AI Growth Marketer

Keep your understanding of customers and messaging, and add AI-assisted content, automation, measurement and experiments to grow results.

Pathway status: Planned7 stages

Who it’s for: Marketers, content creators and communications staff who want to use AI, automation and measurement to grow results responsibly.

You are hereMarketing Professional

7 stages

TargetAI Growth Marketer

Starting point

What you bring, and what to build

Marketers already understand audiences, write persuasively and plan campaigns. AI is changing how quickly content is made and how campaigns are tested and measured. This pathway adds careful AI use, customer segmentation, marketing automation, measurement and experiments, with a clear focus on privacy and trust, and ends with a practical growth campaign plan.

Transferable strengths you already have

  • Understanding audiences
  • Writing and messaging
  • Campaign planning
  • Brand awareness
  • Working with sales teams
  • Creativity

Capability areas to build

Skills to build

  • Prompting for marketing
  • Verifying AI output
  • AI-assisted content
  • Customer segmentation
  • Marketing automation
  • Campaign measurement
  • Simple experiments
  • Privacy and consent
  • Honest, trustworthy messaging

The route

Stage by stage

Each stage shows its own status. 1 of 7 stages draw on training that is being built now or launching next; the pathway as a whole is planned. Some later stages will follow after that.

You are here

Marketing Professional

  1. Stage 1

    Status: Building now

    AI literacy for marketers

    Understand what AI does well and badly in marketing, and how to prompt and check it.

    • Prompting for marketing
    • Verifying AI output

    Builds: AI & Modern Technology

    Training: AI & Automation

  3. Stage 3

    Status: Planned

    Customer understanding

    Segment customers and match messages to what different groups actually need.

    • Customer segmentation
    • Customer needs research

    Builds: Knowledge & Theory

    Training: Sales & Marketing

  5. Stage 5

    Status: Coming later

    Measurement and experiments

    Measure what campaigns achieve and run simple, fair tests to improve them.

    • Campaign measurement
    • Simple experiments
    • Reading results honestly

    Builds: Knowledge & Theory

    Training: Data & Analytics, Sales & Marketing

  7. Stage 7

    Status: Planned

    Practical project

    Plan, draft and set measures for a growth campaign for a real or realistic business.

    • Applying growth skills
    • Explaining your decisions

    Builds: Practical / Occupational Skills

    Training: Sales & Marketing

Target

AI Growth Marketer

Practical evidence

What you’ll be able to show

Progress is proven with real work, recorded in your private Skills Passport.

  • A growth campaign plan with clear measures
  • A set of AI-assisted content pieces with editing notes
  • A simple automated follow-up sequence
  • A write-up of a simple campaign test

Linked training

Training areas used

Where next

Possible next pathways

All pathways

Launch updates

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Pathways open in stages as their training is built. Join the launch list to hear first.

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