Training area

Sales & Marketing

Finding and keeping customers: understanding what people need, presenting offers, digital marketing and following up properly.

Area status: PlannedStarter → Proficient

Designed and scheduled, not yet being built.

At a glance

  • 3 training programmes
  • Levels: Starter → Proficient
  • Used in 5 seed pathways
  • 6 skills

Training in this area

3 training programmes

Each programme shows its own status. Planned modules are an outline and may change before they are built and reviewed.

Status: Planned

Digital Marketing Basics

Reach customers online with a clear message, a simple online presence and social media you can keep up with.

  • Level range: Starter → Capable
  • No related pathway yet

Planned modules

  1. Who you serve and why you
  2. A simple online presence
  3. Social media for business
  4. Measuring simple results

What you’ll practise

  • Writing a clear one-line offer
  • Planning a month of simple posts

Skills

  • Marketing basics
  • Social media for business

Best after: Digital Foundations

Status: PlannedStart here

Sales Foundations

Find and keep customers honestly: understand what they need, present an offer, quote clearly and follow up.

  • Level range: Starter → Capable
  • 5 related pathways

Planned modules

  1. Understanding what customers need
  2. Presenting an offer
  3. Quotes and follow-up
  4. Keeping customers coming back

What you’ll practise

  • Planning questions for a customer conversation
  • Writing a quote and a follow-up message

Skills

  • Understanding customer needs
  • Quoting and following up
Status: Coming later

AI-Assisted Marketing

Plan and draft marketing content with AI, then check claims, tone and results before anything is published.

  • Level range: Capable → Proficient
  • No related pathway yet

Planned modules

  1. Planning content with AI
  2. Drafting and editing posts
  3. Checking claims and tone
  4. Measuring what works

What you’ll practise

  • Correcting an AI-drafted post
  • Comparing two campaigns

Skills

  • Social media for business
  • Drafting and rewriting with AI
  • Verifying AI output

Best after: Digital Marketing Basics, AI for Work

Who it’s for

Professions, goals and skill families

Before you start: some programmes here build on Digital Foundations, AI & Automation.

Related pathways

Pathways that use this training

Worked out automatically from the training each pathway stage uses.

Current availability

Planned

  • PlannedDesigned and scheduled, not yet being built. 2 training programmes
  • Coming laterOn the roadmap for a later stage. 1 training programmes

Nothing is shown as available before it has been reviewed and approved for learners. See all training.

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