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Sales & Marketing

Finding and keeping customers: understanding what people need, presenting offers, digital marketing and following up properly.

Area status: Open — early accessStarter → Proficient

Open to learners today. New and still being improved. Tell us if anything is unclear.

At a glance

  • 4 training programmes
  • Levels: Starter → Proficient
  • Used in 5 seed pathways
  • 15 skills

Training in this area

4 training programmes

Each programme shows its own status. Planned modules are an outline and may change before they are built and reviewed.

Status: Open — early access

Design Basics

Make posters, social media posts, flyers and slides that look clean and are easy to read, using free tools.

  • Level range: Starter → Capable
  • No related pathway yet
  • About 7 hours (estimate)

Units

  1. What Makes a Design Work
  2. Colour and Fonts
  3. Canva From Zero
  4. Social Media Posts
  5. Flyers and Posters
  6. Photos and Free Images
  7. A Simple Brand Kit
  8. Good-Looking Slides
  9. Share and Print
  10. Design Basics Practical Project (reviewed practical assessment)

What you’ll practise

  • Fixing a cluttered poster with five simple design rules
  • Making a social media post that reads well on a phone
  • Laying out an A4 flyer and exporting a print PDF
  • Checking where a free photo came from before using it
  • Building a one-page style sheet for a small business

Skills

  • Design principles
  • Colour and type
  • Canva editor
  • Social media graphics
  • Flyers and posters for print
  • Photos and image licences
  • Simple brand basics
  • Slide design
  • Export, share and print
Status: Planned

Digital Marketing Basics

Reach customers online with a clear message, a simple online presence and social media you can keep up with.

  • Level range: Starter → Capable
  • No related pathway yet

Planned modules

  1. Who you serve and why you
  2. A simple online presence
  3. Social media for business
  4. Measuring simple results

What you’ll practise

  • Writing a clear one-line offer
  • Planning a month of simple posts

Skills

  • Marketing basics
  • Social media for business

Best after: Digital Foundations

Status: PlannedStart here

Sales Foundations

Find and keep customers honestly: understand what they need, present an offer, quote clearly and follow up.

  • Level range: Starter → Capable
  • 5 related pathways

Planned modules

  1. Understanding what customers need
  2. Presenting an offer
  3. Quotes and follow-up
  4. Keeping customers coming back

What you’ll practise

  • Planning questions for a customer conversation
  • Writing a quote and a follow-up message

Skills

  • Understanding customer needs
  • Quoting and following up
Status: Future

AI-Assisted Marketing

Plan and draft marketing content with AI, then check claims, tone and results before anything is published.

  • Level range: Capable → Proficient
  • No related pathway yet

Planned modules

  1. Planning content with AI
  2. Drafting and editing posts
  3. Checking claims and tone
  4. Measuring what works

What you’ll practise

  • Correcting an AI-drafted post
  • Comparing two campaigns

Skills

  • Social media for business
  • Drafting and rewriting with AI
  • Verifying AI output

Best after: Digital Marketing Basics, AI for Work

Who it’s for

Professions, goals and skill families

Related professions and industries

Goals it supports

Skill families

Before you start: some programmes here build on Digital Foundations, AI & Automation.

Related pathways

Pathways that use this training

Worked out automatically from the training each pathway stage uses.

Current availability

Open — early access

  • Open — early accessOpen to learners today. New and still being improved. Tell us if anything is unclear. 1 training programmes
  • PlannedDesigned and scheduled, not yet in development. 2 training programmes
  • FutureOn the roadmap for a later stage. 1 training programmes

Nothing is shown as available before it has been reviewed and approved for learners. See all training.

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